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PPC Search Engine Advertising

PPC Services

Pay Per Click (PPC) is a system of paid advertising that helps you get traffic to your website straight away and instantly. It lets you publish your advertisements online, and you only have to pay when visitors come to your website. Our team of experts at WaqarSEO can help your company with all kinds of features of Pay Per Click marketing, from account management to advertisement services, helping you improve the success of your PPC campaigns and to make sure your budget is spent wisely and sensibly.

As a company prominent for our technical SEO services, you might expect we have a very data-directed approach to PPC – and you would be right! Data is at the heart of our methodology for maximizing the ROI of your campaigns, but we do not depend on tools, we rely on our people and their proficiency.

Pay Per Click (PPC) Management

You might be unfamiliar to online advertising, or performing it in-house but looking to enhance your business with expert help. You may be looking for expert PPC service providers or seeking a top agency with a proven track record of serving companies like yours. Whichever sort you fall under, WaqarSEO has experience in successfully managing campaigns and delivering reasonable results. Our PPC service includes much more than just managing keywords via AdWords.  It includes all the networks you would expect, from paid social to paid search. Whatever type of campaign generates the best ROI from shopping to remarketing, from YouTube to Gmail.

Pay Per Click (PPC) Services

  • Striving to manage campaigns in-house?
  • Is your current service providers delivering results and growing your business?
  • Would you like to enlarge your business’ horizon when customers are searching for your quality services/product?

What can you expect from our Pay Per Click Management services?

We have a lot of work to do with the PPC campaign but following are the major responsibilities that you cover under our management.

PPC Strategy

To customize a PPC campaign that’s right for you, we will come to know your business, competitors, industry sector and USPs (Unique Selling Proposition). Then can we work with you to build a strategy that’s going to deliver the exact results you need.


We will work cleverly to deliver that approach by building out your existing campaigns and by establishing accounts at new networks. It is earnestly important to us that you own the real accounts, and that you have a good relationship with the network owners.


We’ll make sure you are directly targeting the most appropriate and relevant keywords instead of wasting time and spend. We use cutting-edge techniques to ensure you cover the full search background while avoiding the areas that aren’t right for your business.

Ad Copy Writing

We ensure your adverts are strongly focused on the ad groups’ keywords and to the landing pages of your website – with a convincing call to action and continuous testing to make sure you’re getting the relevant traffic at the lowest cost you could pay.

Ad Extensions

Ad extensions have become a significant part of the PPC resource. Ad extensions convert your text and give you the unique opportunity to stand out, above your competitors. If you are not using ad extensions, then you’re missing a trick.

Shopping Ads

We’ll help you set up the connections, manage and optimize your shopping campaigns and product listing ads to promote your catalog and stock. Our experience helps us make sure the right product shows for the right keywords.


Without the right data, optimizing a PPC campaign would just be a mere guess, so one of the most important things we do is to make sure the tracking is structured properly, giving us all the data we need to optimize the accounts going onward.

PPC Optimization

Current optimization will continually improve and focus the campaign on driving the performance boundaries. Attention to detail is the key – A little higher click through rate in this Ad group, a marginally lower CPC on this keyword – all of these add up to make a massive difference.


We build reports which specify meaningful insight into what’s actually happening with your PPC campaign. What we have been working on, what we have noticed your smart competitors doing and how your paid search is achieving against the key metrics you’re most interested in.

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